Decoding a trend that's shaking up dress codes and making you feel beautiful in a different way. Remote work, the closure of "non-essential" businesses... the COVID-19 pandemic, by forcing us to stay at home, has disrupted the way we dress. Padded materials, comfortable cuts, and comfortable clothing have gradually replaced tight jeans and overly rigid styles. But that doesn't mean letting yourself go!

"The notion of comfort should not annihilate that of pleasure." Édith Keller, from the Carlin style agency.

And for that, the ideal and star alternative for homewear is: the Pilou Pilou. Available in several pieces and significantly more elegant than that old sweatshirt pulled from the back of your closet, it combines style and comfort, whether you have to stay at home or go out to face the harshness of winter.

Women's homewear, when runways invite themselves into our wardrobes.

Highly popular, this new trend is no longer just confined to our homes; quite the opposite. It's taking over the runways of prestigious fashion brands.

As the Fall/Winter 2022-2023 Fashion Week shows have just concluded, the artistic directors of the biggest brands have once again expressed their attachment to homewear and fleece fabrics.
But now, comfortable and responsible fashion is no longer just for celebrities.

It's within reach. Aware of this new issue, Pilou-Pilou Store has embraced the trend by guaranteeing accessible prices. On the agenda: super soft coats, fleece jackets, ultra-comfortable pajamas, and maxi Pilou socks that will keep you warm while maintaining a cutting-edge look.

A new way of consuming

The most critical might dare to say that Pilou, and homewear in general, are just a passing fad. That's not the case at all. In reality, it's quite the opposite, as they are designed to be part of a capsule wardrobe, in other words, timeless.

In fact, casual clothes represent much more than just a matter of comfort. They have become a tool for emancipation, revealing a new way of consuming.
Consuming less, but more usefully, much to the displeasure of unbridled consumerism advocates.

Indeed, if the pandemic had even one beneficial effect, it's found in your wardrobe, and good news, ladies, it has consequences for you.
Wearing clothes in which you feel comfortable, like a Pilou jacket, significantly boosts your self-confidence, without looking neglected.
Because being beautiful has never been so comfortable.